11/9/2022 0 Comments Cicot standard halal foodHalal food products are widely perceived as being of high quality, hygienic, and healthy as they are processed under safe and ethically responsible conditions. The halal concept is not restricted to the understanding of religious values alone, but involves products and services of the highest quality that meet the increasing demand of consumers in the global market. And delivery service makes our life easier,” says Zul Duerama, owner of a halal café in Bangkok’s Suan Luang district. “It’s great to have a store that offers halal-certified products under one roof in our neighborhood. It helps us make the inventory in the kitchen more effectively and saves time,” says Sarocha Dolah, manager of a leading Pattani restaurant. “Buying ingredients from an online marketplace is convenient. Some may choose to pick up the items they buy at a store, others may use delivery services,” Sharif says. They make their purchases using more than just one channel. “More and more consumers head to the web to shop. To meet the new ‘normal’ needs driven by the pandemic, the company is now setting up more stores in the provinces. Pinsouq was established six years ago as an e-commerce platform for online merchants who sell halal-certified products. The company also has wholesale stores in Bangkok, Pathum Thani, Ayutthaya, Songkhla, Yala, Pattani, and Narathiwat. “Our aim is to serve not only Muslims but everyone who appreciates products that are of high quality, safe and hygienic,” says Sharif Densumite, managing director of Has Order Co Ltd, the operator of Pinsouq, which sources halal-compliant meats and food supplies for the foodservice industry and consumers. Meanwhile, online halal food marketplace Pinsouq has ramped up its operations and expanded its stores nationwide to meet the increasing demand for halal food products and changes in consumer behavior. Launched in December by FoodDeeHub and dedicated to delivery services, the kitchen serves ready-to-eat Thai and international dishes prepared in adherence to halal food production strictures. Among them is Bangkok Halal Kitchens, a virtual kitchen in Thonglor district. And with the growing concerns about health, halal food businesses have great potential to attract non-Muslim consumers.Īn online halal food marketplace, halal cloud kitchen and home deliveries are also making their presence felt, adding to Thailand’s vibrant halal food scene and redefining halal dining. The trends have opened opportunities for local companies to penetrate the market. Serving the increasing demand for halal food products That spending is expected to increase to $1.38 trillion by 2024. Of that, around 3.2 million Muslims are living in Thailand.Ī report by Statista revealed that Muslims spent around US$ 1.17 trillion in 2019 on halal food. There are approximately 2 billion Muslims around the world at present, making up about 25 percent of the total world’s population. The growth is mainly driven by the increasing number of Muslim populations who require their diet to comply with their religion and the increasing acceptance of halal food among non-Muslims.Īccording to the World Health Organization (WHO), Muslims are expected to comprise over a quarter of the global population by 2030. The global halal food market is expected to reach US$ 2,043.20 billion by the end of 2027, according to Coherent Market Insights. With strong government support and innovations in the e-commerce and food industries, the potential to grow is strong. Thailand has long been known as the kitchen of the world thanks to its abundant natural resources and tasty cuisine and now it is achieving global fame in another culinary category – the halal food industry.
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